” As retailers continue to hone their omnichannel strategies, the role of assortment planning is shifting toward creating more localized and personalized offerings for consumers. It is no longer a method to merely select merchandise. Instead, optimized, location-aware assortments are increasingly influencing strategies to strengthen consumer brand loyalty, increase revenue and drive out excess inventory and costs from the demand chain.Effective customer-centric assortment planning can be achieved by better leveraging both structured and unstructured data to pinpoint the product and customer attributes that really matter. In harnessing more insightful data, organizations should also align their business processes, governance, and measurement to improve business adoption and implement localized assortment decisions. ”

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Source : MerchandisingMatters.com – Article posted April 07, 2015.