WHAT WE DO

Marketing Mix Optimization

SURVEYS

Performance measurement

Data collection
Specific monitoring
Self-administered surveys

SOFTWARE

Price Strategy Optimization

Product linking
Improve price and margin image
Support and advice

MERCHANDISING

Sales stores optimization

Inventory
Maintenance
Replantation

WHO WE ARE

OPTI-MIX provides Mass-market retailers and their industrial partners with sales outlets indicators, statistics and analytics, essential to the optimization of their marketing mix.

Surveys

We collect, process and analyse data gathered in sales outlets so as to give an accurate image of in-store reality and improve commercial performances.

Software

We design expert software to help optimize mass-market retailers’ pricing strategy and price image.

A team of specialists

50 engineers, market researchers and qualified technicians.

A successful team

A national network of 500 supervised market researchers and merchandisers, trained and equipped with laptop PCs and professional smartphones.

Reliable data

All data is quality-controlled, guaranteeing its reliability and integrity.

Innovative technology

Innovative analysis and feedback tools, adapted to the needs of the various representatives.

Label INNOVATIVE COMPANY awarded by

OUR SALES TEAM

Laurent ROSIER

Commercial director

 

Grégoire DALLE

Key Account Manager

 

Fabien HENNEBO

Key Account Manager

 

Ludovic CASTELLIER

Key Account Manager

 

Samy ROBIN

Key Account Manager

 

Xavier MONNOT

Key Account Manager

 

CAREERS

Interested in joining our team? If you have a marked taste for statistics, data analysis, and the world of mas-marketing retail, Opti-Mix invites you to immerse yourself in the heart of Marketing Mix, within a friendly and High-performance structure. Discover our offers!

Apply

NEWS

Price Optimization in Real Time

” Since food is a commodity and we treat it that way at the wholesale level, and since free market economics are all about ‘Supply and Demand’ shouldn’t we take that whole concept and philosophy down to the street level? Well, we kind of do... read more

CONTACT US

A team is at your service !

You can reach us by phone at:

01 30 15 17 03.

Monday to Friday :

From 9:00 am to 12:00 and 02:00 pm to 06:30 pm.

Contact form

Don’t hesitate to leave us a message using the contact form.

We will reply within 48 hours.

 

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