Software

Optimizing price Strategy

Opti-Mix Collect

Site Crawling

Opti-Mix Linking

Optimizing product linking

Opti-Mix Pricing

Improve price and margin image

A range of software designed to optimize your price strategy and improve your price image.

Opti-Mix Pricing

Define, refine and optimize your pricing strategy by way of automatic scenarios.

Guarantee price coherence by applying vertical, horizontal and marketing logics.

Automate multi-price strategy implementation on all distribution channels.

Secure price linking.

Improve the margin and apply strategies to finance your pricing strategy.

An innovative solution accessible through a simple Internet browser.

A solution that allows the simulation of transfer and sales prices, in an integrated or fanchised context.

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ROI observed – 6 months.

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100% price consistency rate.

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Treatment costs reduced up to 50%.

Opti-Mix Linking

Product linking is essential to pricing strategy. It allows the preservation of price coherence on “first price” and “corporate brand products” which, in certain product families, represent more than 50% of the turnover.

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Respect horizontal coherence

Optimize “first price” and “corporate brand” product links with comparable products from the competition.

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Respect Vertical coherence

Improve range price coherence (pack, promotion coherence, colours, packaging, formats, tastes…).

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Respect Marketing coherence

Respect price differences between products typologies so as to ensure range coherence: corporate brands versus national brands, first price producs versus corporate brand products.

Opti-Mix Collect

Crawling and linking solutions of assortment and competition prices.

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